Will Orde


Will grew up in Northumberland where he established his love for country walks and baking before moving to London where he focuses on backing early-stage companies building tech-enabled brands, online marketplaces and fintech businesses. Previous investments include Spoke, Zamna and Outplay.

Will’s favourite piece of technology is Shopify as many of his favourite brands are able to leverage the platform to allow them to concentrate on making great products and leaving the consumer with a fantastic ecommerce experience – an approach which has inspired the way he works with his portfolio brands too.