Rapid growth fuels creation of new tech jobs for Edinburgh-based SaaS company

Supporting the city’s mission to be a centre for technology excellence

Edinburgh-headquartered Digital Shelf Analytics provider, e.fundamentals, today announced plans to create 12 highly-skilled tech jobs to fuel its global expansion, particularly in the US.

It follows a rapid growth period over the last 12 months where the software company’s revenue grew by more than 300% as world-leading consumer goods brands such as PepsiCo, Mars and Arla have integrated e.fundamentals’ Digital Shelf Analytics platform.

The new roles will grow e.fundamentals’ international tech workforce by almost 30% and will include product managers and senior engineers.

The team expansion is aimed at supporting global clients and accelerating the rate of innovation across the entire product portfolio.

“We’re incredibly excited about the growth opportunities that have evolved recently in ecommerce grocery”, says Greg Urquhart, e.fundamentals’ Chief Technology Officer and previous Director of Product Delivery at Skyscanner.

“Edinburgh is one of Britain's fastest-growing tech hubs and most vibrant cities to recruit for technical expertise. We’ve been delighted to have attracted exceptional local engineering talent across all levels of experience. While we’re recruiting globally, our core team will remain located in Edinburgh”, he adds.

“We continue to be highly impressed with the quality of tech talent in Scotland”, comments John Maltman, CEO of e.fundamentals. He continues, “Increasing our engineering team signals not only our dedicated effort to support Edinburgh’s aspiration for becoming a centre for tech excellence, but also our company’s own high-growth ambitions furthering our position as a leading Digital Shelf Analytics provider.


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About e.fundamentals

e.fundamentals helps world-leading CPGs analyze, mobilize and optimize their brands’ performance across thousands of online stores around the world. We provide the Digital Shelf Analytics brands need to succeed at speed and scale. Visit efundamentals.com

Date published:

02 Jun 2021

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