Trinny London

Changing the face of makeup

Trinny started Trinny London as she travelled the globe and often she had to improvise her own personalised makeup kit. In a quest for the perfect tone and consistency she would mix a stick foundation with a liquid, blend a lip tint with a gloss... she mushed up colours and decanted them into little pots. And then thought, "there has to be a better way". The big idea was born: a portable, versatile range of makeup, with colours to suit every woman. After 3 years of experimenting, planning, developing formulas, and state-of-the-art technology to pinpoint which makeup truly suits you, welcome to the ultimate easy, modern, do-it-everywhere, premium makeup brand: TRINNY LONDON.

Key facts

Sector - E-commerce

When Downing first invested - 2018

Website -