Sustainable, slow fashion

ADAY is a direct-to-consumer e-commerce brand founded by Meg He and Nina Faulhaber in 2014. The company is on a mission to elevate the standard of women’s clothing with durable, intentionally designed garments made from the most innovative fabrics on the market.  

Key facts

Sector - Enterprise: e-commerce

When Downing first invested - 2019

Website -